Posts
National film exploitation market:
Nevertheless, the measures listed above can only be effective if they are accompanied by an efficient and personalized marketing, according to the specific strengths of each film, throughout the national territory.
This requires, of course, to put an end to the closure of cinemas, to rehabilitate the ones that have for the moment stopped working and to create new ones, so that all inhabitants have all the same access to the cinematographic show. .
With this in mind, for agglomerations that currently do not have cinemas, we suggest the development of an economic framework favorable to investment in this area. This could take the form of joint funding bringing together the regions concerned and private investors in order to build multifunctional cinemas that can simultaneously serve as film projection venues, theatrical performances, musical concerts or conferences, activities that are expected to correspond to the expectations and needs of the populations concerned, as follows:
1) All agglomerations with a population of around 20,000 will have to have such a multifunctional room with a capacity of 250 to 500 seats.
2) The urban or rural commune concerned will make available to private investors, with sufficient professional and financial guarantees, the ground necessary for the construction of the room in question, according to the importance of the municipality and according to a booklet of adequate loads.
3) The land is rented at an affordable price for a period of 30 years and returned at the end of this period, with all its development, the municipality that can renegotiate with the investor a new lease.
4) The investor, on his own funds or with a loan from his bank (with a minimal rate of 3 to 4%, guaranteed by the State), takes care of the construction of the premises from an urban plan set to provided by the concerned ministry, in accordance with the specifications and the need to integrate the said room into its architectural environment.
5) Technical equipment not available on the national market, and which is eligible for full or partial support by the operating aid fund for digital equipment under the segregated fund for this purpose, they may also be the subject of a bulk import to achieve economies of scale. On the other hand, other equipment, such as furniture for example, will be manufactured locally to support existing businesses and thus help to create employment.
6) The staff responsible for the operation of these rooms will be trained using specific sessions both for the OFPPT, for projectionists and maintenance staff or other related tasks, as for ISADAC, for programmers and the animators.
7) It goes without saying that the success of these efforts will also depend on the mobilization of the concerned public who remains the final recipient that will have to find a way to bring back to theaters. To this end, various steps must be taken to stop the piracy of DVDs and other similar illegal practices. Then, it will strengthen the activities of film clubs by rethinking their action and revitalizing to better disseminate the film culture, while mobilizing at the same time professionals in the sector, such as directors, actors or screenwriters, for example, to accompany the projection of the films and open debates and exchanges with the public to make him aware of the need to see the films in the cinemas to better identify and appreciate their artistic qualities, to help him also to understand that these films can help to enrich his thinking, his culture and his imagination and also to lead him to stop being a passive spectator and to dare to express his point of view, his aspirations and his needs in the matter.
In addition, one of the safest and most effective means is the training of young spectators in middle and high schools. The aim is to organize with the Ministry of National Education cycles of national film screenings with the participation of their authors and classics of international cinema with the participation of critics and film historians to communicate the general history. cinema, its different schools and its aesthetics, in order to teach young people who will constitute our audience tomorrow, the appreciation of the cinematographic language and the jubilation it creates when it is understood and appreciated appropriately.
