Posts
For a structuration of the Cinema
and Audiovisual
In accordance with the aspirations of the Kingdom
and the expectations of the populations
Presented by Latif Lahlou
President of the CNPF
March 2017
Each people is led to forge and structure an identity that derives from their practices and values. This allows him to apprehend the real with intellectual tools and appropriate modes of expression.
Currently, thanks to the will of His Majesty the King to endow the country with advanced democratic and social institutions, Morocco is experiencing a period of multidimensional development designed to meet the needs and aspirations of its population as well as the demands of modernity.
The filmmakers, in view of this stimulating context, can only be part of this process by affirming their determination to contribute at their level to the renewal of a cultural and artistic creation worthy of the millennial civilization of the country, in particular through the cinema which remains the most popular art of our time.
In this context, film and audiovisual fiction is the most appropriate expression for us to accompany and question the mutations that work in our society, by offering viewers new insights into the evolution of social practices and mentalities, as well as citizens' visions of modernity, democracy and living together. Also, we hope that our production can contribute to enrich the reflection of the spectators and their imagination and, at the same time, to encourage them to develop their critical spirit to better apprehend the reality of the country and the world.
In our humble opinion, it goes without saying that this fiction can only be deployed in a context of freedom of expression favorable to the artistic creation and worthy of our democracy so that it can clear new themes and new spaces and have the opportunity to participate in the collective aspiration for a better world.
We are well aware that the efforts made in favor of the cinema have already succeeded in making our country one of the largest producers of the Arab and African World, of which we are full of gratitude. However, we note that national television channels do not quite fit the overall effort and fall short of our aspirations and those of society in general.
Indeed, today we are witnessing a phenomenon that develops like gangrene and that is manifested by an obsessive search for financial profitability and an unconditional submission to the ratings, an attitude that seems to us inconsistent with respect to political and cultural orientations. from the country.
It is enough for everyone to look closely at our small screen to see that the fiction programs that are provided there are scarcely shine either by their originality, or by their daring, nor by their finesse, both in terms of content and at the form level. On the contrary, whether it is TV movies, series or sitcoms, most of the programs broadcast focus on tasteless and conventional melodrama or the comic trooper who does not bother with prejudices hacked mainly on women and farmers.
When we take into account the enormous influence that television exerts on the public, we are perfectly entitled to be concerned about the damage of the small screen on the discernment of this public as well as on the psychological and emotional evolution of our children.
That said, the problems related to Moroccan cinema and audiovisual have not ceased for a long time to be debated without adapted solutions being brought to them by the authorities of supervision. These seem to lack a coherent vision that can contribute to the development and defense of the national culture. Instead of listening to professionals in the sector, they arrogate to themselves the right to regulate and legislate without real consultation with them, which has led to the introduction of excessive bureaucracy and atmosphere of delusional suspicion.
