Wednesday, April 10, 2019

Memorandum by CNPF ( Diffusion of our production abroad: )



 Diffusion of our production abroad:

For many years, we have observed that Moroccan films are winning awards in several world festivals. Such undeniable recognition should logically qualify them to be distributed abroad. If this is not the case, with one or two exceptions, it is because our cinema does not have a specific organization dedicated to this marketing. Indeed, we are increasingly in need of such an organization to promote our cinema, by exposing our films in the markets of the most important foreign festivals and by conducting aggressive campaigns adapted to draw attention to our production and all implement to convince the distributors of their acquisition leaves, at least initially, to accompany these distributors, by taking, for example, in charge of the displacement of the director or one of his actors to allow their implication in the campaign of promoting their film abroad.
As such, the example of Iran, whose film production has invaded European theaters and has become virtually unavoidable, could serve as an example of which it would be beneficial to be inspired.
In addition to the weeks of the Moroccan film abroad organized by the Moroccan Cinema Center, we recommend the organization of "Moroccan film festivals" organized by the national associations of RME with the support of the ministry in charge of the RME, the embassies of the Kingdom in the countries concerned and the CCM which will provide technical assistance by providing the necessary documentation on Moroccan cinema and filmmakers in general, and on the films presented in particular.
In parallel with this action which will have a double benefit, cultural and economic, consider small structures of marketing of Moroccan films by the residents in the agglomerations with strong concentration of the RME.
(For example Brussels in Belgium, Saint Denis in France)
Another effective and extremely popular means is to make and broadcast a weekly television program devoted to national film production on each TV channel and to invite authors and actors of our films to interviews at the time of national releases of their films to get the maximum communication of our productions with the public and create the desire to go see these films.